BA (Hons) Graphics Year 1
Unit BA1a
Date: 26.10.15 to 06.11.15
Project: Type and Image Booklet
The brief in a sentence
Following our trip to Great Yarmouth, where you will capture images, this assignment allows you to contextualise your imagery within the format of an 8 page booklet.
Context
To develop your skills as a designer to pair images with appropriate text and typography, effectively conveying your chosen narrative. Understanding the strength of type and image together, how the written word and the visual are combined to generate a narrative, tell a story, make a point.
To develop an understanding of editorial design, the use of formats, grids, rhythm, dynamic, layout, balance, composition, space, colour and typographic choices. Also consider paper stock, weight, size, binding and finishing.
The challenge
You are required to produce an 8pp booklet that has a considered written and visual narrative as a response to, and development of, the images collected and created from the trip to Great Yarmouth. The text can be quotes, poetry, song lyrics or your own voice. You must carefully document and evidence the various stages of visual development that supports your final outcome.
The Audience
This will be determined by the narrative that you choose to depict within the booklet.
Things to consider
What is it is you want to say about Great Yarmouth? How do you want the viewer to respond? How can the choices you make influence them?
Date: 26.10.15 to 06.11.15
Project: Type and Image Booklet
The brief in a sentence
Following our trip to Great Yarmouth, where you will capture images, this assignment allows you to contextualise your imagery within the format of an 8 page booklet.
Context
To develop your skills as a designer to pair images with appropriate text and typography, effectively conveying your chosen narrative. Understanding the strength of type and image together, how the written word and the visual are combined to generate a narrative, tell a story, make a point.
To develop an understanding of editorial design, the use of formats, grids, rhythm, dynamic, layout, balance, composition, space, colour and typographic choices. Also consider paper stock, weight, size, binding and finishing.
The challenge
You are required to produce an 8pp booklet that has a considered written and visual narrative as a response to, and development of, the images collected and created from the trip to Great Yarmouth. The text can be quotes, poetry, song lyrics or your own voice. You must carefully document and evidence the various stages of visual development that supports your final outcome.
The Audience
This will be determined by the narrative that you choose to depict within the booklet.
Things to consider
What is it is you want to say about Great Yarmouth? How do you want the viewer to respond? How can the choices you make influence them?
Resources
– images from Great Yarmouth trip – sources of text/copy
– layout pad
– access to computer
– cutting mat
– drawing materials: pencil/pen etc.
Assessment
For assessment, you will be required to submit the following:
• All visual research, analysis and development specifically relating to this project • A fully realised 8 page booklet
• Task 1: Building an Image
• Task 2: Visual Narrative
Books
Müller-Brockmann, J.(1996) Grid systems in graphic design.
Niggli. Ambrose, G and Harris, P. (2005) Basic Design, Typography. AVA Publishing SA.
Jamieson, R. (2015) Print is dead long live print. The world's best independent magazines. Munich: Prestel.
Perry, M. (2009) Sniffin' glue : and other rock 'n' roll habits. London: Omnibus. Journals & online
Resources
Design Inspiration http://designspiration.net/search/saves/page/1/?q=book
Design Inspiration http://designspiration.net/search/saves/?q=magazine
Cover Junkie http://www.coverjunkie.com
– images from Great Yarmouth trip – sources of text/copy
– layout pad
– access to computer
– cutting mat
– drawing materials: pencil/pen etc.
Assessment
For assessment, you will be required to submit the following:
• All visual research, analysis and development specifically relating to this project • A fully realised 8 page booklet
• Task 1: Building an Image
• Task 2: Visual Narrative
Books
Müller-Brockmann, J.(1996) Grid systems in graphic design.
Niggli. Ambrose, G and Harris, P. (2005) Basic Design, Typography. AVA Publishing SA.
Jamieson, R. (2015) Print is dead long live print. The world's best independent magazines. Munich: Prestel.
Perry, M. (2009) Sniffin' glue : and other rock 'n' roll habits. London: Omnibus. Journals & online
Resources
Design Inspiration http://designspiration.net/search/saves/page/1/?q=book
Design Inspiration http://designspiration.net/search/saves/?q=magazine
Cover Junkie http://www.coverjunkie.com
Task 1: Building an Image
As part of the initial development, you will explore various methods and techniques of image
capture and ideation in order to build and develop a range of visual imagery.
These two tasks work towards the completion of the project, providing potential content for your 8 page booklet.
Description
Working in groups, select a single image from the Great Yarmouth visit and use it as a basis to develop a large scale visual outcome.
Why
To explore the visual possibilities of any given image.
Resources
– layout pad
– camera
– coloured paper
– scissors
– tape
– cutting mat
– drawing materials: pencil/pen etc. – access to computer
Expectation
A large format final piece.
Task 2: Visual Narrative
This task involves the second phase of the image making process. You will explore and refine your ideas and develop the potential for visual narrative.
These two tasks work towards the completion of the project, providing potential content for your 8 page booklet.
Description
Select 8 images from the Great Yarmouth trip to develop a visual narrative. The narrative should include a beginning, middle and end.
Why?
To introduce editing, selection and positional skills. And to explore ideas of narrative.
These two tasks work towards the completion of the project, providing potential content for your 8 page booklet.
Description
Working in groups, select a single image from the Great Yarmouth visit and use it as a basis to develop a large scale visual outcome.
Why
To explore the visual possibilities of any given image.
Resources
– layout pad
– camera
– coloured paper
– scissors
– tape
– cutting mat
– drawing materials: pencil/pen etc. – access to computer
Expectation
A large format final piece.
Task 2: Visual Narrative
This task involves the second phase of the image making process. You will explore and refine your ideas and develop the potential for visual narrative.
These two tasks work towards the completion of the project, providing potential content for your 8 page booklet.
Description
Select 8 images from the Great Yarmouth trip to develop a visual narrative. The narrative should include a beginning, middle and end.
Why?
To introduce editing, selection and positional skills. And to explore ideas of narrative.
Resources
– images from Great Yarmouth trip – layout pad
– camera
– coloured paper
– scissors
– tape
– cutting mat
– drawing materials: pencil/pen etc. – access to computer
Expectation
An 8 image sequential narrative. Presented in an appropriate format/media.
– images from Great Yarmouth trip – layout pad
– camera
– coloured paper
– scissors
– tape
– cutting mat
– drawing materials: pencil/pen etc. – access to computer
Expectation
An 8 image sequential narrative. Presented in an appropriate format/media.
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