Inside Out Workshop

I was ill on the day this workshop was ran but I managed to complete an outcome at home. I used a tea bag, ripping the bag open to let the ground leaves out. I am really starting to get into photography, the lighting and different angles. I think I would like to invest in a camera ready for second year.

Packaging - Brief

BA (Hons) Graphics Year 1 Unit BA1b

Date: 14.12.15 to 08.01.16

Project: Packaging

The brief in a sentence
Design a pack as a response to one of the words listed below. Consider physical form, metaphor, function and think laterally.

Context
This assignment introduces you to packaging design and the experience of working in 3 dimensions. The project requires you to be creative and responsive in the use of materials, structure and form of packaging, whilst considering relevance of appropriate application of graphic language used to support your intended communication.

The challenge
You will design a package or three-dimensional object that responds to one of the following:

Cure Object Contagion The Media Issue A Skill Emotion Movement

Collaboration Curiosity Religion Conflict Humour Dreams Danger journey

Consider every aspect of the pack(s) from the form, size, material, and interaction to the smallest detail (volume, weight, price, bar code, etc.) These attributes are all opportunities to communicate the qualities and properties of your subject. Consider metaphor, simile and analogy when looking for conceptual directions.
The form that this packaging takes is up to you – it can be invented or reinvented, i.e. using an existing form of packaging, which you consider to be particularly relevant to your subject. Surface graphics should support and extend your concept. The materials should also contribute to the appropriate communication of your subject.

Things to consider
With the pack and the word presented together the concept should not need explanation.

Assessment
For assessment, you will be required to submit the following:
• A fully realised packaging solution as a 3D model or a 3D digital rendition. (3D work should be photographed for your portfolio submission)
• Supporting body of research and development work.

Books

• Ambrose, G. & Aono-Billson, N. (2011) Approach & Language, AVA
  
• Bergstrom, B. (2008) Essentials of Visual Communication, Laurence King
  
• Marshall, M & Meachem, L. (2010) How to Use Images, Laurence King
  
• Johnson, M. (2002) Problem Solved, Phaidon
  
• Ingledew, J. (2011) The A-Z of Visual Ideas, Laurence King
  
• Twemlow, A. (2006) What is Graphic Design For?, Rotovision 
• Jury, D. (2006) What is Typography? Rotovision 

Periodicals 
Computer Arts Creative Review Eye Magazine 

Internet 
http://www.designweek.co.uk 
http://www.creativereview.co.uk 
http://www.creativereview.co.uk/cr-blog 

http://typewi.se 

http://www.septemberindustry.co.uk 

http://www.trendlist.org 

http://typocircle.com/learn 

http://itsnicethat.com 

http://formfiftyfive.com 

http://www.designweek.co.uk 

http://www.dandad.org/ 

http://www.istd.org.uk/ 

http://www.ycn.org/ 

Photoshop Workshop

In today's workshop we learnt how to place labels on packaging. We tried all different shaped packaging and labels, slowly getting more complicated as we went on. 

We learnt how to 'place' and 'distort' the image. I really enjoyed the coffee bag one which we did near the end of the workshop. We used the 'warp' tool and added in shadows to make it look more realistic. 

Visual Identity - Final Crit

I found it really hard to get back into the swing of working after hand in. I think this was because we started BA1b 3 weeks before Christmas. Everyone was well into christmas and it was hard to get going for those 3 weeks.

I missed the intermediate crit on the first week of this project and attended the final crit with a stationary set that is so far away from being finished!

I think I am going to leave this project for now as we have another brief Monday to start. I am currently working on the Origami society and have an envelop made, but I need to change the design slightly for it to work better. I have thought about using screen printing to add depth to the pattern or foiling to make it stand out more.

This is what I have so far:

Contextual Studies - Guidelines

Guidelines for 2,000 Word Report

Write a 2,000-word research report that considers how a specific part of the graphic design industry has responded/will respond to political, economic, social, and technological change.

The report will consist of:

1. 1)  Introduction (ca. 200 words)
   
2. 2)  Political Section (ca. 400 words)
   
3. 3)  Economic Section (ca. 400 words)
   
4. 4)  Social Section (ca. 400 words)
   
5. 5)  Technological Section (ca. 400 words)
   
6. 6)  Conclusion (ca. 200 words)
   
7. 7)  Bibliography (20-30 industry sources; not included in word count)
   

Sample PEST Analysis:
Topic: the future of the newspaper
P: political (e.g. changes in legislation, government reviews of industry practices) E: economic (e.g. recent economic down turn, legislation, etc.)
S: social (e.g. changes in reading habits)
T: technological (e.g. mobile devices, printing presses, software)

Questions you might focus on:
the effect of the economy
the effect of digital technology
the influence of globalisation (travel, electronic communication, etc.)
reaction to legislation, etc. (censorship, etc.)
social trends (the trend towards getting married later, rates of divorce, immigration, etc.)

Possible Topics
the influence of e-books on layout
the future of the newspaper
data mining and its impact on data visualization the role of sustainable inks in packaging

Examples of topics you might explore:
-how publishers (of newspapers, books, or magazines) are responding to changes in digital technology (e.g. e-readers, tablets on the book publishing industry.)
-how the design industry has responded to changes in equality legislation (gender/race/disability/sexual orientation, for ex.)
-how brands have responded to change (i.e. health trends, globalization, commercial competition, sustainability, etc.)
-how advertising has responded to government legislation (smoking ad ban, alcohol ad restrictions, shock advertising, etc.).
-how packaging has responded to environmental legislation/trends (green washing, for ex.) - the digital shift in music distribution and it’s packaging from physical (tactile, large-scale, i.e. 12 inch, paper, print) to digital (screen-based images, links, and little or no material packaging) and now a return to physical again.

-how websites have responded to technology (e.g. different mobile devices, blurring of boundaries between types of media – is it a newspaper or website?), user experience / feedback / interaction, accessibility (e.g. ageing population), web advertising, template-based website design and the role of (threat to) the graphic designer, etc.

The basic PEST analysis includes four factors:

Political factors are basically to what degree the government intervenes in the economy. Specifically, political factors include areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Furthermore, governments have great influence on the health, education, and infrastructure of a nation.

Economic factors include cost of goods, impact of the economy, expendable income of consumer, etc. In addition you may consider economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions.

Social factors: We are interested in demographic trends and realities: (e.g. how age of your market group influences your product, industry, service, medium, etc.) . Think about your target market group and consider the influence of cultural aspects, health consciousness, population growth rate, age distribution, career attitudes or emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates. For example, an aging population may more accessible design such as larger print; more single women in work may result in increased advertising for a wider range of products than historically targeted at women; a trend in healthy eating may influence images and copy on packaging. Furthermore, companies may change various branding and marketing strategies to adapt to these social trends.

Technological factors can range from software innovation (Photoshop filters and tools) to new apps that aid the distribution of photography (Flickr, Instagram, etc.). Wider technological shifts (outsourcing, new inventions, etc.) can affect costs and quality. In graphic design technological issues may be a result of designing for different proportioned mobile devices or new printing technology may have an impact on a publishing-related product. New materials (paper, board, ink) in packaging may influence design. Touch screens in mobile technology affects interface design and user experience, etc.
http://en.wikipedia.org/wiki/PEST_analysis 

Contextual Studies BA1b Brief

Graphic Design Year 1

Term 2 BA1b (project 1 of 2) 
Project 1: 2,000 Report 
Dates: final deadline 22 April

Project title
2,000 word Industry Report

The brief in a sentence
A 2,000-word research report that considers how a specific part of the graphic design industry responds to political, economic, social and technological change.

Background/context
The 2,000-word report will explore the political, economic, social and technological contexts of your design practice, e.g. publishing, packaging, advertising, new media, etc. Sample topics for the report may include: the influence of digital technology on layout: the future of the newspaper; the role of sustainable inks in packaging; the influence of social media on advertising. Exploring your chosen topic will allow you to consider your own role within the graphic design profession.

The challenge
The report will consist of an Introduction and Conclusion of about 200-words each and four sections (Political, Economic, Social, Technological) of about 400 words each. The report will address issues based on these themes and their impact on your practice. These might include the effect of the economy: the effect of digital technology; the influence of globalization (travel, electronic communication, etc.); the reaction to legislation (copyright, censorship, etc.); the influence of social trends (e.g. changing consumer habits, ageing population, etc.). The report should have a coherent theme and the sections should relate to each other.

Audience
The ideal audience for this report is an employer in your field. It should, therefore, be useful, informative and current. It should help your employer understand an aspect of their own industry and the role of graphic design within it.

Things to consider
The report should make use of the most recent and most authoritative research on the subject. Research will be from a wide range of industry- relevant sources, e.g. trade journals, market research reports, government statistics, and industry experts. This research must be evaluated, analysed and communicated in a clear and concise manner.

Assessment requirements
The 2,000-word report must be professionally presented. It must include all the standard requirements of an academic essay, including your name, title, referencing and a bibliography. Images must be numbered, captioned and be discussed in the text. All research must be evidenced using Harvard referencing, which is the referencing style at NUA.

Learning Outcomes

5. LO5:  Demonstrate knowledge of the fundamental techniques, materials and processes associated with your subject.
   
6. LO6:  Make judgements and present arguments through engagement with fundamental historical, cultural and ethical concepts and theories associated with your subject.
   
7. LO7:  Demonstrate a range of approaches to creative and experimental problem solving.
   
8. LO8:  Communicate the development of your ideas clearly using text, image or object.
   
9. LO9:  Demonstrate fundamental subject-specific and transferable skills relevant to your practice and future career.
   
10. LO10:  Evidence independent planning and time-management in the development of your work.
    

Resources
A list of trade journals relevant to your practice can be found here:
https://en.wikipedia.org/wiki/Category:Professional_and_trade_magazines
Market research reports, including KeyNote via the NUA LRC e-resources page: https://net.nua.ac.uk/wiki/library:e-resources
The UK’s government statistics websites:
http://www.ons.gov.uk/ons/index.html https://www.gov.uk/government/statistics 

Above and Below Workshop

This workshop was very quick and easy. It wasn't the most inspirational workshop I've had this year but it was good to be able to go around norwich looking for interesting spots to photogether. 

I made three outcomes in the end, all I am very happy with. 

Again we shared our work on the hashtag #aboveandbelow 

Jarrolds Museum Visit

It was really interesting to have a morning to look around the Jarrold print museum in Norwich. I learnt so much and was amazed how much work was put into producing every small piece of printed type. 

We had a sections on how book were bounded by hand, how lithography and offset lithography started and how each individual letter was made! 

I have so many photos from that day but here are just a few! 

Visual Identity - Brief

BA (Hons) Graphics Year 1 Unit BA1b

Date: 21.09.15 to 02.10.15

Project: Visual Identity – Stationery design 

The brief in a sentence
Create a visual identity for a club or society (listed below) without using a logo. The outcome will be produced as a set of stationery, and utilise the creative opportunities the stationery elements present.

Context
This assignment introduces you to stationery design and the idea of visual identity. It is designed to help you to continue to develop your knowledge and understanding of visual communication and the relationship between word, image and format. It also encourages you to expand your conceptual and realisation skills.

The challenge
A visual identity can be so much more than a logo, this assignment asks that you consider all the elements of the materials that you are working with and explore format, colour, texture and the visual language associated with your subject to create an all encompassing visual identity. Whilst the majority of these organisations can be seen as idiosyncratic or eccentric, they do exist and can therefore be taken seriously. Consider one of the clubs, societies or associations listed below and design a stationery range for one of them.
We do not want you to give emphasis to a logotype, instead, try to make visual and physical connections between the organisation itself and the physical properties of the stationery range you design.

The Audience
The audience should be the members of the group or society you have chosen, your research should inform your understanding of them, and the values of the society.

Things to consider
Connecting your ideas to the physical possibilities presented by the stationery format.

The Ballroom Dancers Federation. 
Marbles Association.
The British Housewives League. 
The Dangerous Sports Club. 
Tunneling Society.
Entrepreneurs Society
The Polite Society.
Circus Fans Association.
Association of Headmistresses.
British Association of Plastic Surgeons. 
The International Society of Idiots 
Knitting Society
Northern Society
The British Astronomical Association
The Debating Society
The Assassins Society
Tea Appreciation Society
Curry Appreciation Society
Collectors Society
The National Button Society
The Sleep Society
Society of Women Engineers.
Association of Anaesthetists.
The Letterbox Study Group.
The Society for the Preservation of Useless Objects 
The Mathematical Society.
The Poetry Society.
Anarchist Society.
Society of Cartographers.
The Folklore Society.
The English Spelling Society.
Morris Dancing Society.
The Village Green Preservation Society.

Backpackers Club.
Software Preservation Society.
Origami Society
Society for Story Telling
British Mini Golf Society
Association of British Launderers & Cleaners 
The Cacophony Society
The Shouting Society
Abstaining Motorists Association. 
Association of Amusement Parks and Piers. 
The Licensed Taxi Drivers Association
Live Music society
Parkour Society
The Line Dancers Society
The Ancient Order of Froth Blowers
Idea Society
Role Play Society
The Inventors Society
Society of Dyers and Colourists
The Puzzle Society
Association of Good Motorists.
Association of British Climatologists.
Badge Collectors Circle.
The Society for Clean Air.
Ergonomics Society
Philosophy Society.
Ergonomics Society.
Pylon Appreciation Society
Competitive Eating Society
The Victorian Society.
The Heraldry Society.
The Model Makers Society
Gin Appreciation Society

Assessment

For assessment, you will be required to submit the following:
• All visual research, analysis and development specifically relating to this project
• The stationery range should include a letter, envelope, compliment slip and business card. Your stationery should be presented as fully realised visuals.

Books

• Ambrose, G. & Aono-Billson, N. (2011) Approach & Language, AVA
  
• Bergstrom, B. (2008) Essentials of Visual Communication, Laurence King
  
• Marshall, M & Meachem, L. (2010) How to Use Images, Laurence King
  
• Johnson, M. (2002) Problem Solved, Phaidon
  
• Ingledew, J. (2011) The A-Z of Visual Ideas, Laurence King
  
• Twemlow, A. (2006) What is Graphic Design For?, Rotovision
  
• 
  
• Jury, D. (2006) What is Typography? Rotovision
  Periodicals
  Computer Arts Creative Review Eye Magazine
  Internet
  http://www.designweek.co.uk http://www.creativereview.co.uk http://www.creativereview.co.uk/cr-blog http://typewi.se http://www.septemberindustry.co.uk http://www.trendlist.org http://typocircle.com/learn http://itsnicethat.com http://formfiftyfive.com http://www.designweek.co.uk http://www.dandad.org/ http://www.istd.org.uk/ http://www.ycn.org/ 
  

Unit BA1a Feedback

I can not belive I got a First in my first ever hand in at uni!
I am so over the moon with it. I would never had guessed in a million years I would get above 70% especially not on my first hand in!

I attended my feedback section where Rob was very happy with my work. The only things he mentioned was I needed to used more bolds and italics within my work, not just different colours. To make my labels smaller in my portfolio and to not leave blank pages for booklets, just put them over the spreads of the pages.

So so happy!

Illustrator Induction 2

I always really enjoy the digital workshop that we do. Digital work is one of my strengths and something I really enjoy. 

In this workshop we learnt how to create specific effects in Illustrator like making something look speckled or adding a shine to create a button. We also went over how to image trace a drawing and warp letters. 

Another really good workshop where I learnt techniques that will be really handy for future projects 

The first hand in!!!

Oh my god!
Hand in was so stressful! I've been working day and night for about a week and a half to get everything done how I want it.
I'm so happy it's all done now and we get a little break before we start unit 2.

I'm one of those people who think there work is never done. Even now there are things I would change. If I had my way I would carry on changing tiny things for weeks just so it would be perfect in my mind.

Overall I am really happy with my submission. There have been lot of things learnt along the way and I'm looking forward to the rest of the year!

Now time to sleep!

Reflective Journal Statement

Jemma Rayner

Reflective Journal Statement

BA1a

I have really enjoyed this unit and the term so far. I’ve found the projects both challenging and inspiring and have learnt a lot of new skills in a short amount of time.

Last year I was on the year 0 course at NUA. I really believe that this has prepared me for the demands of year 1 and without the foundation I might not have coped so well under the pressure.

The first project, One Word Poster, was a good starting point. I found the large group crits helpful as we could all see each other’s work and hear advice about different element for future reference. I started to manage my time between the main project, tasks and extras such as lectures and keeping my reflective journal updated. I played about with a couple of ideas but chose to use the word ‘zone’ as I could make a really strong composition with it. I was scared of white space before this project and always tried to fill the page. I now realise that white space can be powerful and that less is more. I really enjoyed this project and I am very happy with my outcome.

I found the second project, Typographic Collection, more challenging, as I had not done anything like this before. I went through four ideas before I chose to look for the letter A around uni and home. I started to think about how I could make the collection different as everyone had gravitated towards doing a classic style booklet. I found it helpful talking to a tutor who showed me different styles of booklets. I decided on an A3 sheet folded down to create a pocket size collection. I learnt a lot about InDesign though trial and error as well as the inductions. This was only the second time I had used the programme, the first was for the Baker’s Dozen summer project. This was also the first time I had used a DSLR camera properly. I went to the induction and learn how to control all the settings in manual mode. Workshops and inductions like this are really handy to learn skills that are related to graphic design.  I found keeping up with the tasks a lot harder over this two week project as there were just so many and my time management skills where tested. Thankfully I caught up and was happy with my outcome.

The final project, Type and Image booklet was really enjoyable because I had the freedom to create whatever I liked as I was my target audience. I hired out a DSLR camera from uni and took over 250 good quality photos of Yarmouth. At the time I had no idea what narrative I was going to base my booklet on so I just took as many photos as I could. I started quite slowly with this project, as I didn’t have a clear idea of where I was going with it. I started with the idea of creating an old looking booklet and making the photos look old but I didn’t really know how to not just create an old fashioned ‘come to Yarmouth’ piece. I went to my first crit with only a couple of edited photos where I was given the advice not to copy the old style booklets, because it would just look bad, but to take pieces from them. I decided to make it postcard size as in the boom of the British seaside holiday everyone would send postcards. I found a poem online which had won a competition all about how Yarmouth isn’t great any more. I picked out images from my photos that fit each line of the poem and continued to edit them the way I had planed. The project all came together really fast after I started to roll with a strong idea. I am proud of the photographs in this piece and these are defiantly the main element of the booklet.

Overall I have really enjoyed this unit and all the things that going along with it such as the workshops, inductions and lectures. I look forward to the next project where I can learn more new skills and continue to challenge myself.

Unit BA1a Contextual Studies

I am really proud of myself for completing the contextual studies research report. 

I chose to make the report into a booklet, as it kept all the information together in one place. It's not the best designed booklet but it is clear to see and navigate through with all of the titles in a bold red. I put in lots of extra research on top of the tasks we were set to really broaden my understanding of my subject. 

Writing essays is not my strong point as I am dyslexic and struggle in all aspects of writing. This is probably why I am so happy with the outcome of this piece. I want to start the next contextual studies project soon so I don't leave it all to the last minute, as I did with this one! 

The Medium is the Message - Brief (Directed Study)

BA (Hons) Graphics Year 1 Unit BA1a
Group Project

Date: 09.11.15 to 26.11.15

The medium is the message

The brief in a sentence
Working in a group devise or select a message you wish to communicate and choose a medium that is appropriate to that message

Context
In an infamous lecture given to Playboy magazine Marshall McLuhan argued,
“every human artefact can be seen as a medium of communication”. Anything that has been altered or intervened by human activity has the potential to be used as a medium. In turn, that media will significantly interfere with and affect any intended message or content. Hence the aphorism: “the medium is the message”.
This assignment is designed to encourage you to explore alternative methods and media to communicate ideas effectively. Understanding the connection between what you want to say and how you are saying it.

The audience
The audience will be determined by the message you choose to communicate – who are you speaking to and why do they need to know what you are saying?

Things to consider
The medium should be appropriate to the message and the message must successfully communicate to its desired audience. You will be required to document your group process and present your final outcomes back to the whole year. The outcome can be moving image, large format, 3 dimensional, interactive, whatever is appropriate.

Expectation
An appropriate and creative response to your chosen message. 

Type and Image Booklet - Final Crit

My final crit on my booklet was an interesting one!
I had made all my prototypes and had decided on what my final booklet would look like. I didn't have my crit until the afternoon so I had all morning to go into the print room and put together the final copy.
Well, I printed out the booklet and the cover, foiled the cover and started cutting it all out with a scalpel when I realised The booklet had been printing out the wrong size! I must have ticked scale to fit and it was about and inch too big all the way around!
I went to the crit with my prototype and the miss sized booklet.

I was told everything looked good and Emma liked the paper stock I had chosen.
I was given the advice to shorten the title to make it pop more.

Overall I was very happy with my feedback. It just proves that you should always go to a crit even if your work is in a mess!

Type and Image Booklet - Intermediate Crit

The Intermediate Crit for the yarmouth booklet wasn't the most successful ever. I'm a little behind in this project and didn't have a booklet to show. 

We were supposed to come with the first draft of our booklet but all I had was a couple of edited photos. I had been between two ideas but I've picked one now and I just need to get on with it. 

My idea is to make a parody of the old fashioned booklets for times where going to the sea side was an amazing day out. I'm editing my photos to look old and then putting text saying how yarmouth is holding on to the past and needs to move on. 

Gill suggested making it the size of a postcard as everyone used to send postcards from the seaside. I will have to play around with size.

We have our final crit for this project next friday which will hopefully be more successful. 

Lecture Programme - Craig Oldham

Craig Oldham 

His studio creates brands, books, websites, films, exhibitions, and objects. 

http://www.craigoldham.co.uk

I have never heard someone swear so much in my life! Haha! 

This was a really great lecture, all about a book he has brought out recently. You can tell he is really passionate and it was refreshing for someone to speak there mind and shout their opinions without feeling guilty for doing so. In the time we live in now everyone is too polite and always has to see things from both sides which is so annoying. No one just says what they are thinking. 

I think his book on the miners strikes was a brilliant idea and he should be really proud of it. 

I also like that he makes out he doesn't like designers and isn't very good but he is brilliant. Craig has won awards and is at the top of his game. 

A very enjoyable lecture and very inspirational. 

Individual Tutorial

Yesterday I had my first individual tutorial of this unit. The idea of it was to check everything was going the right way for hand in on the 13th of November.

Everyone was running really far behind but after waiting an hour I finally spoke to Emma who I knew for my Year 0 last year. She went through all my work and portfolio giving my advice for hand in and how to present my work.

All my feedback was very positive and it felt better being on top of all my work for once (Apart from contextual studies but that doesn't count).

I has been nice last week not to be given another project straight away again. It has meant I was able to catch up and finally get my typographic booklet printed.

One more project to go before hand in!!!

Illustrator Induction 1

We had our first illustrator induction today. I would say that out of all the Adobe CC products I was most confident at illustrator. I went along to the induction anyway to see if I could learn some little tricks to help make things easier. 

We started off with the complete basics of how to open a document and and artboards ect. We then went on the the pen tool and how to make curves.

I picked up a couple of tips to make things quicker but most of this induction I already knew. There are going to be another 2 workshops on illustrator going into more complex things that I am looking forward to which should be more on my level. 

Type and Image Booklet - Brief

BA (Hons) Graphics Year 1 Unit BA1a

Date: 26.10.15 to 06.11.15

Project: Type and Image Booklet

The brief in a sentence
Following our trip to Great Yarmouth, where you will capture images, this assignment allows you to contextualise your imagery within the format of an 8 page booklet.

Context
To develop your skills as a designer to pair images with appropriate text and typography, effectively conveying your chosen narrative. Understanding the strength of type and image together, how the written word and the visual are combined to generate a narrative, tell a story, make a point.
To develop an understanding of editorial design, the use of formats, grids, rhythm, dynamic, layout, balance, composition, space, colour and typographic choices. Also consider paper stock, weight, size, binding and finishing.

The challenge
You are required to produce an 8pp booklet that has a considered written and visual narrative as a response to, and development of, the images collected and created from the trip to Great Yarmouth. The text can be quotes, poetry, song lyrics or your own voice. You must carefully document and evidence the various stages of visual development that supports your final outcome.

The Audience
This will be determined by the narrative that you choose to depict within the booklet.

Things to consider
What is it is you want to say about Great Yarmouth? How do you want the viewer to respond? How can the choices you make influence them?

Resources
– images from Great Yarmouth trip – sources of text/copy
– layout pad
– access to computer
– cutting mat
– drawing materials: pencil/pen etc.

Assessment
For assessment, you will be required to submit the following:

• All visual research, analysis and development specifically relating to this project • A fully realised 8 page booklet
• Task 1: Building an Image
• Task 2: Visual Narrative

Books
Müller-Brockmann, J.(1996) Grid systems in graphic design.
Niggli. Ambrose, G and Harris, P. (2005) Basic Design, Typography. AVA Publishing SA.
Jamieson, R. (2015) Print is dead long live print. The world's best independent magazines. Munich: Prestel.
Perry, M. (2009) Sniffin' glue : and other rock 'n' roll habits. London: Omnibus. Journals & online 

Resources
Design Inspiration http://designspiration.net/search/saves/page/1/?q=book 
Design Inspiration http://designspiration.net/search/saves/?q=magazine 
Cover Junkie http://www.coverjunkie.com

Task 1: Building an Image

As part of the initial development, you will explore various methods and techniques of image capture and ideation in order to build and develop a range of visual imagery.
These two tasks work towards the completion of the project, providing potential content for your 8 page booklet.

Description
Working in groups, select a single image from the Great Yarmouth visit and use it as a basis to develop a large scale visual outcome.

Why
To explore the visual possibilities of any given image.

Resources
– layout pad
– camera
– coloured paper
– scissors
– tape
– cutting mat
– drawing materials: pencil/pen etc. – access to computer

Expectation
A large format final piece.

Task 2: Visual Narrative
This task involves the second phase of the image making process. You will explore and refine your ideas and develop the potential for visual narrative.
These two tasks work towards the completion of the project, providing potential content for your 8 page booklet.

Description
Select 8 images from the Great Yarmouth trip to develop a visual narrative. The narrative should include a beginning, middle and end.

Why?
To introduce editing, selection and positional skills. And to explore ideas of narrative.

Resources
– images from Great Yarmouth trip – layout pad
– camera
– coloured paper
– scissors
– tape
– cutting mat
– drawing materials: pencil/pen etc. – access to computer

Expectation
An 8 image sequential narrative. Presented in an appropriate format/media.