BA (Hons) Graphics Year 1
Unit BA1b
Date: 21.09.15 to 02.10.15
Project: Visual Identity – Stationery design
The brief in a sentence
Create a visual identity for a club or society (listed below) without using a logo. The outcome will be produced as a set of stationery, and utilise the creative opportunities the stationery elements present.
Context
This assignment introduces you to stationery design and the idea of visual identity. It is designed to help you to continue to develop your knowledge and understanding of visual communication and the relationship between word, image and format. It also encourages you to expand your conceptual and realisation skills.
The challenge
A visual identity can be so much more than a logo, this assignment asks that you consider all the elements of the materials that you are working with and explore format, colour, texture and the visual language associated with your subject to create an all encompassing visual identity. Whilst the majority of these organisations can be seen as idiosyncratic or eccentric, they do exist and can therefore be taken seriously. Consider one of the clubs, societies or associations listed below and design a stationery range for one of them.
We do not want you to give emphasis to a logotype, instead, try to make visual and physical connections between the organisation itself and the physical properties of the stationery range you design.
The Audience
The audience should be the members of the group or society you have chosen, your research should inform your understanding of them, and the values of the society.
Things to consider
Connecting your ideas to the physical possibilities presented by the stationery format.
Date: 21.09.15 to 02.10.15
Project: Visual Identity – Stationery design
The brief in a sentence
Create a visual identity for a club or society (listed below) without using a logo. The outcome will be produced as a set of stationery, and utilise the creative opportunities the stationery elements present.
Context
This assignment introduces you to stationery design and the idea of visual identity. It is designed to help you to continue to develop your knowledge and understanding of visual communication and the relationship between word, image and format. It also encourages you to expand your conceptual and realisation skills.
The challenge
A visual identity can be so much more than a logo, this assignment asks that you consider all the elements of the materials that you are working with and explore format, colour, texture and the visual language associated with your subject to create an all encompassing visual identity. Whilst the majority of these organisations can be seen as idiosyncratic or eccentric, they do exist and can therefore be taken seriously. Consider one of the clubs, societies or associations listed below and design a stationery range for one of them.
We do not want you to give emphasis to a logotype, instead, try to make visual and physical connections between the organisation itself and the physical properties of the stationery range you design.
The Audience
The audience should be the members of the group or society you have chosen, your research should inform your understanding of them, and the values of the society.
Things to consider
Connecting your ideas to the physical possibilities presented by the stationery format.
The Ballroom Dancers Federation.
Marbles Association.
The British Housewives League.
The Dangerous Sports Club.
Tunneling Society.
Entrepreneurs Society
The Polite Society.
Circus Fans Association.
Association of Headmistresses.
British Association of Plastic Surgeons.
The International Society of Idiots
Knitting Society
Northern Society
The British Astronomical Association
The Debating Society
The Assassins Society
Tea Appreciation Society
Curry Appreciation Society
Collectors Society
The National Button Society
The Sleep Society
Society of Women Engineers.
Association of Anaesthetists.
The Letterbox Study Group.
The Society for the Preservation of Useless Objects
The Mathematical Society.
The Poetry Society.
Anarchist Society.
Society of Cartographers.
The Folklore Society.
The English Spelling Society.
Morris Dancing Society.
The Village Green Preservation Society.
Marbles Association.
The British Housewives League.
The Dangerous Sports Club.
Tunneling Society.
Entrepreneurs Society
The Polite Society.
Circus Fans Association.
Association of Headmistresses.
British Association of Plastic Surgeons.
The International Society of Idiots
Knitting Society
Northern Society
The British Astronomical Association
The Debating Society
The Assassins Society
Tea Appreciation Society
Curry Appreciation Society
Collectors Society
The National Button Society
The Sleep Society
Society of Women Engineers.
Association of Anaesthetists.
The Letterbox Study Group.
The Society for the Preservation of Useless Objects
The Mathematical Society.
The Poetry Society.
Anarchist Society.
Society of Cartographers.
The Folklore Society.
The English Spelling Society.
Morris Dancing Society.
The Village Green Preservation Society.
Backpackers Club.
Software Preservation Society.
Origami Society
Society for Story Telling
British Mini Golf Society
Association of British Launderers & Cleaners
The Cacophony Society
The Shouting Society
Abstaining Motorists Association.
Association of Amusement Parks and Piers.
The Licensed Taxi Drivers Association
Live Music society
Parkour Society
The Line Dancers Society
The Ancient Order of Froth Blowers
Idea Society
Role Play Society
The Inventors Society
Society of Dyers and Colourists
The Puzzle Society
Association of Good Motorists.
Association of British Climatologists.
Badge Collectors Circle.
The Society for Clean Air.
Ergonomics Society
Philosophy Society.
Ergonomics Society.
Pylon Appreciation Society
Competitive Eating Society
The Victorian Society.
The Heraldry Society.
The Model Makers Society
Gin Appreciation Society
Software Preservation Society.
Origami Society
Society for Story Telling
British Mini Golf Society
Association of British Launderers & Cleaners
The Cacophony Society
The Shouting Society
Abstaining Motorists Association.
Association of Amusement Parks and Piers.
The Licensed Taxi Drivers Association
Live Music society
Parkour Society
The Line Dancers Society
The Ancient Order of Froth Blowers
Idea Society
Role Play Society
The Inventors Society
Society of Dyers and Colourists
The Puzzle Society
Association of Good Motorists.
Association of British Climatologists.
Badge Collectors Circle.
The Society for Clean Air.
Ergonomics Society
Philosophy Society.
Ergonomics Society.
Pylon Appreciation Society
Competitive Eating Society
The Victorian Society.
The Heraldry Society.
The Model Makers Society
Gin Appreciation Society
Assessment
For assessment, you will be required to submit the following:
• All visual research, analysis and development specifically relating to this project
• The stationery range should include a letter, envelope, compliment slip and business card. Your stationery should be presented as fully realised visuals.
Books
• All visual research, analysis and development specifically relating to this project
• The stationery range should include a letter, envelope, compliment slip and business card. Your stationery should be presented as fully realised visuals.
Books
-
Ambrose, G. & Aono-Billson, N. (2011) Approach & Language, AVA
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Bergstrom, B. (2008) Essentials of Visual Communication, Laurence King
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Marshall, M & Meachem, L. (2010) How to Use Images, Laurence King
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Johnson, M. (2002) Problem Solved, Phaidon
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Ingledew, J. (2011) The A-Z of Visual Ideas, Laurence King
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Twemlow, A. (2006) What is Graphic Design For?, Rotovision
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Jury, D. (2006) What is Typography? Rotovision
Periodicals
Computer Arts Creative Review Eye Magazine
Internet
http://www.designweek.co.uk http://www.creativereview.co.uk http://www.creativereview.co.uk/cr-blog http://typewi.se http://www.septemberindustry.co.uk http://www.trendlist.org http://typocircle.com/learn http://itsnicethat.com http://formfiftyfive.com http://www.designweek.co.uk http://www.dandad.org/ http://www.istd.org.uk/ http://www.ycn.org/
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