BA (Hons) Graphics Year 1
Unit BA1a
Group Project
Date: 09.11.15 to 26.11.15
The medium is the message
The brief in a sentence
Working in a group devise or select a message you wish to communicate and choose a medium that is appropriate to that message
Context
In an infamous lecture given to Playboy magazine Marshall McLuhan argued,
“every human artefact can be seen as a medium of communication”. Anything that has been altered or intervened by human activity has the potential to be used as a medium. In turn, that media will significantly interfere with and affect any intended message or content. Hence the aphorism: “the medium is the message”.
This assignment is designed to encourage you to explore alternative methods and media to communicate ideas effectively. Understanding the connection between what you want to say and how you are saying it.
The audience
The audience will be determined by the message you choose to communicate – who are you speaking to and why do they need to know what you are saying?
Things to consider
The medium should be appropriate to the message and the message must successfully communicate to its desired audience. You will be required to document your group process and present your final outcomes back to the whole year. The outcome can be moving image, large format, 3 dimensional, interactive, whatever is appropriate.
Expectation
An appropriate and creative response to your chosen message.
Group Project
Date: 09.11.15 to 26.11.15
The medium is the message
The brief in a sentence
Working in a group devise or select a message you wish to communicate and choose a medium that is appropriate to that message
Context
In an infamous lecture given to Playboy magazine Marshall McLuhan argued,
“every human artefact can be seen as a medium of communication”. Anything that has been altered or intervened by human activity has the potential to be used as a medium. In turn, that media will significantly interfere with and affect any intended message or content. Hence the aphorism: “the medium is the message”.
This assignment is designed to encourage you to explore alternative methods and media to communicate ideas effectively. Understanding the connection between what you want to say and how you are saying it.
The audience
The audience will be determined by the message you choose to communicate – who are you speaking to and why do they need to know what you are saying?
Things to consider
The medium should be appropriate to the message and the message must successfully communicate to its desired audience. You will be required to document your group process and present your final outcomes back to the whole year. The outcome can be moving image, large format, 3 dimensional, interactive, whatever is appropriate.
Expectation
An appropriate and creative response to your chosen message.
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