Graphic Design
Year 1
Term 2 BA1b (project 1 of 2)
Project 1: 2,000 Report
Dates: final deadline 22 April
Project title
2,000 word Industry Report
The brief in a sentence
A 2,000-word research report that considers how a specific part of the graphic design industry responds to political, economic, social and technological change.
Background/context
The 2,000-word report will explore the political, economic, social and technological contexts of your design practice, e.g. publishing, packaging, advertising, new media, etc. Sample topics for the report may include: the influence of digital technology on layout: the future of the newspaper; the role of sustainable inks in packaging; the influence of social media on advertising. Exploring your chosen topic will allow you to consider your own role within the graphic design profession.
The challenge
The report will consist of an Introduction and Conclusion of about 200-words each and four sections (Political, Economic, Social, Technological) of about 400 words each. The report will address issues based on these themes and their impact on your practice. These might include the effect of the economy: the effect of digital technology; the influence of globalization (travel, electronic communication, etc.); the reaction to legislation (copyright, censorship, etc.); the influence of social trends (e.g. changing consumer habits, ageing population, etc.). The report should have a coherent theme and the sections should relate to each other.
Audience
The ideal audience for this report is an employer in your field. It should, therefore, be useful, informative and current. It should help your employer understand an aspect of their own industry and the role of graphic design within it.
Things to consider
The report should make use of the most recent and most authoritative research on the subject. Research will be from a wide range of industry- relevant sources, e.g. trade journals, market research reports, government statistics, and industry experts. This research must be evaluated, analysed and communicated in a clear and concise manner.
Term 2 BA1b (project 1 of 2)
Project 1: 2,000 Report
Dates: final deadline 22 April
Project title
2,000 word Industry Report
The brief in a sentence
A 2,000-word research report that considers how a specific part of the graphic design industry responds to political, economic, social and technological change.
Background/context
The 2,000-word report will explore the political, economic, social and technological contexts of your design practice, e.g. publishing, packaging, advertising, new media, etc. Sample topics for the report may include: the influence of digital technology on layout: the future of the newspaper; the role of sustainable inks in packaging; the influence of social media on advertising. Exploring your chosen topic will allow you to consider your own role within the graphic design profession.
The challenge
The report will consist of an Introduction and Conclusion of about 200-words each and four sections (Political, Economic, Social, Technological) of about 400 words each. The report will address issues based on these themes and their impact on your practice. These might include the effect of the economy: the effect of digital technology; the influence of globalization (travel, electronic communication, etc.); the reaction to legislation (copyright, censorship, etc.); the influence of social trends (e.g. changing consumer habits, ageing population, etc.). The report should have a coherent theme and the sections should relate to each other.
Audience
The ideal audience for this report is an employer in your field. It should, therefore, be useful, informative and current. It should help your employer understand an aspect of their own industry and the role of graphic design within it.
Things to consider
The report should make use of the most recent and most authoritative research on the subject. Research will be from a wide range of industry- relevant sources, e.g. trade journals, market research reports, government statistics, and industry experts. This research must be evaluated, analysed and communicated in a clear and concise manner.
Assessment requirements
The 2,000-word report must be professionally presented. It must include all the standard requirements of an academic essay, including your name, title, referencing and a bibliography. Images must be numbered, captioned and be discussed in the text. All research must be evidenced using Harvard referencing, which is the referencing style at NUA.
Learning Outcomes
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LO5: Demonstrate knowledge of the fundamental techniques, materials and processes
associated with your subject.
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LO6: Make judgements and present arguments through engagement with fundamental
historical, cultural and ethical concepts and theories associated with your subject.
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LO7: Demonstrate a range of approaches to creative and experimental problem solving.
-
LO8: Communicate the development of your ideas clearly using text, image or object.
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LO9: Demonstrate fundamental subject-specific and transferable skills relevant to your
practice and future career.
-
LO10: Evidence independent planning and time-management in the development of your
work.
A list of trade journals relevant to your practice can be found here:
https://en.wikipedia.org/wiki/Category:Professional_and_trade_magazines
Market research reports, including KeyNote via the NUA LRC e-resources page: https://net.nua.ac.uk/wiki/library:e-resources
The UK’s government statistics websites:
http://www.ons.gov.uk/ons/index.html https://www.gov.uk/government/statistics
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