BA (Hons) Graphics Year 1
Unit BA1b
Date: 14.12.15 to 08.01.16
Project: Packaging
The brief in a sentence
Design a pack as a response to one of the words listed below. Consider physical form, metaphor, function and think laterally.
Context
This assignment introduces you to packaging design and the experience of working in 3 dimensions. The project requires you to be creative and responsive in the use of materials, structure and form of packaging, whilst considering relevance of appropriate application of graphic language used to support your intended communication.
The challenge
You will design a package or three-dimensional object that responds to one of the following:
Date: 14.12.15 to 08.01.16
Project: Packaging
The brief in a sentence
Design a pack as a response to one of the words listed below. Consider physical form, metaphor, function and think laterally.
Context
This assignment introduces you to packaging design and the experience of working in 3 dimensions. The project requires you to be creative and responsive in the use of materials, structure and form of packaging, whilst considering relevance of appropriate application of graphic language used to support your intended communication.
The challenge
You will design a package or three-dimensional object that responds to one of the following:
Cure Object
Contagion The Media
Issue A Skill
Emotion Movement
Collaboration Curiosity
Religion Conflict
Humour Dreams
Danger journey
Consider every aspect of the pack(s) from the form, size, material, and interaction to the smallest
detail (volume, weight, price, bar code, etc.) These attributes are all opportunities to communicate
the qualities and properties of your subject. Consider metaphor, simile and analogy when looking
for conceptual directions.
The form that this packaging takes is up to you – it can be invented or reinvented, i.e. using an existing form of packaging, which you consider to be particularly relevant to your subject. Surface graphics should support and extend your concept. The materials should also contribute to the appropriate communication of your subject.
Things to consider
With the pack and the word presented together the concept should not need explanation.
The form that this packaging takes is up to you – it can be invented or reinvented, i.e. using an existing form of packaging, which you consider to be particularly relevant to your subject. Surface graphics should support and extend your concept. The materials should also contribute to the appropriate communication of your subject.
Things to consider
With the pack and the word presented together the concept should not need explanation.
Assessment
For assessment, you will be required to submit the following:
• A fully realised packaging solution as a 3D model or a 3D digital rendition. (3D work should be photographed for your portfolio submission)
• Supporting body of research and development work.
Books
Computer Arts Creative Review Eye Magazine
For assessment, you will be required to submit the following:
• A fully realised packaging solution as a 3D model or a 3D digital rendition. (3D work should be photographed for your portfolio submission)
• Supporting body of research and development work.
Books
-
Ambrose, G. & Aono-Billson, N. (2011) Approach & Language, AVA
-
Bergstrom, B. (2008) Essentials of Visual Communication, Laurence King
-
Marshall, M & Meachem, L. (2010) How to Use Images, Laurence King
-
Johnson, M. (2002) Problem Solved, Phaidon
-
Ingledew, J. (2011) The A-Z of Visual Ideas, Laurence King
- Twemlow, A. (2006) What is Graphic Design For?, Rotovision
- Jury, D. (2006) What is Typography? Rotovision
Computer Arts Creative Review Eye Magazine
Internet
http://www.designweek.co.uk
http://www.creativereview.co.uk
http://www.creativereview.co.uk/cr-blog
http://typewi.se
http://www.septemberindustry.co.uk
http://www.trendlist.org
http://typocircle.com/learn
http://itsnicethat.com
http://formfiftyfive.com
http://www.designweek.co.uk
http://www.dandad.org/
http://www.istd.org.uk/
http://www.ycn.org/
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