Packaging (Heaven) - Brief

Student Brief – Innovative Packaging

Context to the brief: Personal care products and skin care range – body creams plus toiletry products.

Heaven is a premium skincare range of body creams and bath products that is made using botanical ingredients, essential oils and has no added perfumes, colours or preservatives.

Launched to capitalise on the trend for local, artisan made goods with health and well-being benefits the product uses a 10 responsibly sourced, simple high quality materials and naturally occurring ingredients. Sustainability values are a big feature for this luxurious product and this should be reflected in the packaging design.

Aim: To conceptualise and produce the packaging of a new personal care skincare brand. The focus of the product range is all about carefully selected ingredients and essential oils that allow customers to be elevated to a better sense of well-being.

Students are encouraged to reflect the qualities of the product (body cream and bath range), the name, the sustainability values, small-batch production and the ingredient choices when designing the packaging. You can invent your own packaging solution or use an existing format with modifications, depending on what is most suitable.

Considerations:

·       Small batch production of body creams and personal care bath products - opportunities for versioning and personalisation

·       The unique selling points of ‘Heaven’ skincare

·       How does this new brand compare with the competition?

·       The packaging will be made from Invercote - a smooth, high performance sustainably produced paperboard brand known for its flexibility, dimensional stability, and printability.

·       Repeated folding capability with Invercote G around 2,700 + times possible

·       Can the packaging tell the product’s story?

·       Sustainability messages/values regarding ingredients and packaging materials

Audience: Ethical consumers who advocate high quality, premium products - these consumers (not gender specific) are the audience for the range.

Quantity: Batch produced, small runs with print on demand digitally produced packs.

Requirements: Produce a visual mock-up 3d pack using the Invercote material provided.

4 x A3 boards to present your solution.

Provide a clear rationale on one A4 side to justify your decisions.