Editorial - Brief

Norwich University of the Arts 
BA(hons) Graphic Design
Unit BA2a: Experimentation & Application

Editorial
Brieing 02-11-2016
Final Crit 29-11-2016 Unit Deadline 17-02-2017

Design pages for a publication, which are creatively inspired by the subject matter in terms of format, grids, layout and typography.

Requirements
You must include back up work in the form of research, multiple idea generation and development of your solution.
Your editorial must consist of
a cover and at least 2 double page spreads or 3 double page spreads

Context
This project will enable you to gain an understanding of working with grids and type layout and to organise information with logic, in order to create lively creative layouts, which still have strong ideas for its basis.
It’s important to note that most of the editorials you see around you have very standard/template grids, which mean that there is little to distinguish one from another and consequently they can be very uninviting to look at/read. This project is designed to focus your creativity on challenging this “norm”, in order to create eye-catching outcomes which are uniquely relevant to the subject matter.

The Challenge
You are asked to design an editorial,l based on given subject matter for which text will be supplied.
The project will begin with a workshop, which will help you explore the nature of “The Creative Grid”

The Audience
The audience will be speci c to the subject matter.

Things to Consider
The title of the article should give you your inspiration for your idea. This will be your theme.
You should approach this project either by considering one overall format/ idea for the whole publication.
Both your grid and type could be in uenced by the theme. A grid shouldn’t be restrictive, it should help you. Grids can in fact be inspired by your subject matter, as will be demonstrated through the workshop.
Imagery is only a secondary consideration for this project. You can use found imagery or take your own photos but must only use these elements to support your type/grid inspired idea. You could decide to use no imagery within your design with consideration of the idea of type as image
It’s important that you thoroughly consider hierarchies. This is the process by which you identify parts of your text which need to be given more or less importance e.g. headings and general text, quotes and captions.

Requirement
Your nal outcome could be made up into a dummy booklet, but this is not essential. It can be presented as professionally presented spreads, trimmed to size and at full scale.
Use the appropriate software for the job, in this case, InDesign. Illustrator and Photoshop are not appropriate for text and image layout. As a professional working within the industry, you will be expected to have an understanding of all software and to use appropriately depending on what you are designing.

Reference material
Online
http://www.thedrum.com/news/2012/11/01/changing-role-challenger- brand-innocent-brewdog-and-tyrrells https://contently.com/strategist/2014/12/05/how-airbnb-is-using-content- marketing-to-stay-on-top/ http://www.cmo.com/features/articles/2013/12/3/rise_of_the_challeng. html#gs.kjS_EcA
The Dieline www.thedieline.com/
Lovely Package http://lovelypackage.com/

Libary
Kirkpatrick, J., (2009) New Packaging Design, London, Laurence King Boylston, S., (2009) Designing Sustainable Packaging, London, Laurence King
Edwards, Klimchuk, Wallace, Werner, (2009) Really Good Packaging, Rockport
Olins, W., (2004) On Brand. London, Thames and Hudson Wiedemann, J., (2009) Brand Identity Now! Taschen
Davis, M., (2009) The Fundamentals of Branding, Ava Academia Wheeler, A., (2009) Designing Brand Identity John Wiley and Sons.