D&AD Visit - History of D&AD

D&AD came you Norwich University of the Arts to hold talks for second and third years on graphic design. The talk for second years was held in the morning, they explained their history and how the award programme worked.

We heard how D&AD started in 1962 as a group of designers are artists who wanted praise the excellent within the creative fields. It is now one of the biggest art and design organisations in the world with 27 different categories and five different award pencil.

Yellow pencil - The award everyone is seeking and the first award D&AD held
Black pencil - Though who get Yellow pencils get can have the chance of getting a Black pencil. There is not certain number that have to be handed out, so if you get one your work is really special.
White pencil - Created for their 50th anniversary, it is there for amazing work created for non-profit.

D&AD as hold a New Blood awards programme for new talent entering the industries. This is primarily what they came to talk to us about. There is a two week boot camp of talks and live briefs to help people get into the industry. They also hold a New Blood Exhibition, which I attended last year where students get to show off their work to pencil employees and other creative people. There are also workshops and taster days held at this time.