BA (Hons) Graphics Year 1
Unit BA1b
Date: 11.01.16 to 29.01.16
Project: Advertising
The brief in a sentence
Working in pairs, promote one of the six areas listed below as a fully realised advertising campaign.
This project will introduce you to some of the fundamental skills relating to advertising practice and the exploration of the varied communication platforms available. You will be encouraged to consider how to design and communicate effectively to a specific target audience.
The challenge
This assignment introduces you to advertising design and the experience of working in groups. You will explore the roles of art director and copywriter. You will gain first hand experience of the need for both roles to work collaboratively in the development of ideas and concepts. You will apply this experience within group work that will lead to a creative and inventive application of visual and textual language to solve advertising and brand communication problems.
You are required to develop a message, which your campaign will communicate to its identified audience. A campaign is defined as developing one idea through multiple outcomes or directions. Consider media, environments, and ambient and social contexts. Consider how the message evolves in response to its use over the campaign.
The audience
Will be determined by, and appropriate to, the area/theme that you choose.
Date: 11.01.16 to 29.01.16
Project: Advertising
The brief in a sentence
Working in pairs, promote one of the six areas listed below as a fully realised advertising campaign.
-
Charity Shops
-
Organ Donation
-
Good Deeds (One good turn)
-
Social Etiquette
-
First Aid Awareness
-
Family Meals
This project will introduce you to some of the fundamental skills relating to advertising practice and the exploration of the varied communication platforms available. You will be encouraged to consider how to design and communicate effectively to a specific target audience.
The challenge
This assignment introduces you to advertising design and the experience of working in groups. You will explore the roles of art director and copywriter. You will gain first hand experience of the need for both roles to work collaboratively in the development of ideas and concepts. You will apply this experience within group work that will lead to a creative and inventive application of visual and textual language to solve advertising and brand communication problems.
You are required to develop a message, which your campaign will communicate to its identified audience. A campaign is defined as developing one idea through multiple outcomes or directions. Consider media, environments, and ambient and social contexts. Consider how the message evolves in response to its use over the campaign.
The audience
Will be determined by, and appropriate to, the area/theme that you choose.
Things to consider
Ensure your solution to your chosen area includes back up work containing concept scamps, research and development, leading to final visuals and appropriate presentation to client or industry specialist. You will be expected to use both hand and digital studio skills in the completion of this work.
Assessment
For assessment, you will be required to submit the following:
• A set of fully realised Advertising solutions in response too your chosen area
• A supporting body of research and development work, which evidences your creative process and decision-making.
Books
Computer Arts Creative Review Eye Magazine
Ensure your solution to your chosen area includes back up work containing concept scamps, research and development, leading to final visuals and appropriate presentation to client or industry specialist. You will be expected to use both hand and digital studio skills in the completion of this work.
Assessment
For assessment, you will be required to submit the following:
• A set of fully realised Advertising solutions in response too your chosen area
• A supporting body of research and development work, which evidences your creative process and decision-making.
Books
-
Johnson, M. (2002) Problem Solved, Phaidon
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Ambrose, G. & Aono-Billson, N. (2011) Approach & Language, AVA
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Bergstrom, B. (2008) Essentials of Visual Communication, Laurence King
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Marshall, M & Meachem, L. (2010) How to Use Images, Laurence King
- Ingledew, J. (2011) The A-Z of Visual Ideas, Laurence King
Computer Arts Creative Review Eye Magazine
Internet
http://www.designweek.co.uk
http://www.creativereview.co.uk
http://www.creativereview.co.uk/cr-blog
http://typewi.se
http://www.septemberindustry.co.uk
http://www.trendlist.org
http://typocircle.com/learn
http://itsnicethat.com
http://formfiftyfive.com
http://www.dandad.org/
http://www.istd.org.uk/
http://www.ycn.org/
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