D&AD New Blood Exhibition

I visited the D&AD New Blood Exhibition in London this year with a few of my friends from uni.

We looked around the stalls, picking up business cards and comparing the projects from different universities. I think it is good so go and see what the new year of graduates have been working on as it gives an insight into what to expect. It was nice to see the NUA stall with so many Pencil winners and to see some of our tutors there.

I enjoyed looking around the exhibition, I wish I had looked into the talks and different things going on in the day as they sounded good. We also looked round different fields of art and design, such as illustration. It was good to see the work they create and how it could be useful for us in the future.

Packaging - Update

I stupidly left packaging to the last minute before hand in. Literally the week before hand in came and I'd not even started any changes from when I got the brief wrong in December.

NOTE TO SELF, DONT DO THIS AGAIN!

Anyway, one full day on this project (and I mean full) and it's completed. Not my best project by a mile but it's not too bad for just a days work.  

Visual Identity - Update

After speaking to Gill I was told I was trying to over complicate the task. I went back to basics and started again, this time putting the organisation at the front of any ideas.

I used origami to create every piece. The letter folds into a paper airplane, with instructions on the back. The envelope is the same pattern I followed before but I have used plain text to make sure I dont start to create a logo. The business card pops open and you open it, but folds back to a size that you could fit into your pocket. Lastly, the compliment slip is an origami bird with a little slip of paper coming out of it's wings.

I did really enjoy this project in the end even though it was a rush to get it done before hand in. I wish I would if started it again straight after my final crit.

The Medium is the Message - Update (Directed Study)

The group for this project fell apart after we all went out and took the photos together. I developed one final outcome but it had no real reason for being a postcard when the campaign was about social media and online messaging.

For this reason I decided to go it alone and create a gif. I then placed this gif on twitter and made a short video of someone finding the tweet and watching the gif. I believe a couple of my group also went off and did there own thing but most didn't hand it this project.

The City New Perspectives - Update (Directed Study)

After coming back from New York and with hand in coming closer and closer I decided to use a panoramic photo I had taken on the trip as the outcome for this project. I had such an amazing time in New York and it really opened my eyes to just how big the world really is. I think from looking over Manhattan, having a birds eye view, it really did change my perspective of the city.

Event Magazine - Final Crit

The final crit for the event magazine was a little rushed as it one week before hand in. Rob liked my booklet, he checked through for orphans and widows and said he liked the exaggerated size. 

I perfect bound this book which made it a bit stiff as the paper was thick and it didn't really have enough pages. It was a good opportunity to learn how perfect bonding is done and I would do it again but on a different paper stock. 

Event Magazine - Intermediate Crit

To my first crit I took a booklet that had two books in it. From the front it was about the empire state building. Then if you turned the book around the flipped it over it was about book about the statue of liberty.

The idea was a little hard to understand. I was given the advice of changing it before I got too far in. They liked the idea of having the magazine in the same proportions as on of the grand building and told me to exaggerate it further.