I have created My Heaven.
My Heaven is a small business based in Devon owned by
Veronica Heaven. The range includes three different scents of body scrub,
Jasmine & Sandalwood, Coconut & Mango, and Bergamot & Vetiver. Each
product is lovingly made and packaged in Veronica’s kitchen overlooking the
rolling hills of Dartmoor.
Making products in her kitchen is Veronica’s own slice of
heaven. She has always dreamt of owning a kitchen as beautiful as this, and to
run her own business from it has made it even more special. The packaging for
the three products reflects this; each box is made to look like one of the many
different patterned titles in Veronica’s kitchen. With calming colours and touches
of gold foiling this brand has a luxury feel.
Each body scrub comes with a small wooden spoon to allow the
consumer to scoop the product out of the tub. This is also there to represent
the utensils that Veronica uses in her kitchen to produce the products.
My Heaven would be sold on it’s own online store where
customer could order directly from Veronica. My Heaven would also have counters
within high end department stores where there would be the opportunity to have
mini spa treatments. The branding would be extended over the towels, counter
and accessories.
I created the tiles for the boxes by hand carving lino and
printing the different patterns using ink. I then enhanced the prints in
Photoshop and changed the colours to neutral, calming tones. I have added small
touches such as a halo on one box and a cloud on the other to subtly represent
Heaven. The boxes would ideal be manufactured in Incada 350mg with the seals
and labels on the tub in Incada 200mg. The idea of the boxes is that when
placed on a shelf or point of sale they would look like a wall of tiles. This,
and the gold foiled logo, would draw attention to the products. The main
display would be the boxes on top of their matching tiles on gold stands.
