Norwich holds a special place in
the hearts of Carter Wong design
for it was where our founding
fathers, the two Phils, met and
studied in 1974.
Since then it has fed a constant stream of excellent graduate designers to the studio. The emphasis on creative thinking at Norwich is a philosophy shared at Carter Wong. We believe this is why we’re renowned for our creative approach to any project. In the true spirit of the Black Sheep idea, we like to go against the fock and and our own path; we’re looking for students who not only relish a challenge, but are also up for being innovative with their solutions.
Since then it has fed a constant stream of excellent graduate designers to the studio. The emphasis on creative thinking at Norwich is a philosophy shared at Carter Wong. We believe this is why we’re renowned for our creative approach to any project. In the true spirit of the Black Sheep idea, we like to go against the fock and and our own path; we’re looking for students who not only relish a challenge, but are also up for being innovative with their solutions.
We are happy for you to work
collaboratively, or explore on your
own – which ever way you feel you’ll
get the most from the brief. All we ask
for is outstanding ideas and creativity,
with the brief suitably challenged and
delivered in a way the story is told.
Basically, we want to be able to say ‘I wish I’d thought of that’!
A good design is one that works
aesthetically for its given purpose, but
an exceptional design is one that has a
heart and soul, and communicates with
people on a deeper level.
THE BRIEF
the general public's perception on the
importance of smartphones for the
homeless. We are looking for ideas
that will disrupt and more importantly
engage with the people that it needs
to communicate with. We’re not
telling you how and through what
channel it should manifest itself.
Should the message come from an
existing charity or a new charity
brand? Is it an App, advertising
campaign or direct mail? That’s your
call, we want you to decide how this
is delivered.
Basically, we want to be able to say ‘I wish I’d thought of that’!
MISSION
We are looking for creativity with no boundaries. Let your imagination run wild. We want you to think like a Black Sheep and create work that is truly individual and doesn’t follow the ock.
We are looking for creativity with no boundaries. Let your imagination run wild. We want you to think like a Black Sheep and create work that is truly individual and doesn’t follow the ock.
Keep in mind these key points:
THE BIG IDEA
We want you to create work that is grounded in reasoning, therefore has a reason for being. The best ideas tend to be grounded in fact, so do your research!
MAXIMUM STANDOUT
Whether this be in a supermarket aisle, shop, museum, website, POS or other branding material, we want your design to stop us in our tracks.
FLEXIBILITY
An outstanding design has the exibility to be used across multiple platforms.
THE BIG IDEA
We want you to create work that is grounded in reasoning, therefore has a reason for being. The best ideas tend to be grounded in fact, so do your research!
MAXIMUM STANDOUT
Whether this be in a supermarket aisle, shop, museum, website, POS or other branding material, we want your design to stop us in our tracks.
FLEXIBILITY
An outstanding design has the exibility to be used across multiple platforms.
INNOVATIVE
We want you to go beyond people’s expectations and create designs that truly standout.
PERSONALITY
We want you to go beyond people’s expectations and create designs that truly standout.
PERSONALITY
THE BRIEF
Upon being asked, what they might
think are the biggest challenges for the
homeless, many people would suggest finding a safe place to sleep or a meal to
eat. Few would consider that charging a
smartphone to check messages would
be high on their agenda.
Where in fact the opposite is true. Society views a homeless person’s ownership of a smartphone as an unnecessary luxury, but in reality this demographic is heavily dependent on the technology for stability, safety and sanctuary. Phones allow them to keep in touch with support services, case workers, look for jobs or housing and escape from social isolation by networking with those who are in a similar position.
There are an estimated 8,000 homeless people sleeping rough in London, this number has more than doubled over the last five years, and nearly tripled over the last ten. A considerable percentage of London’s homeless are of the millennial generation, they are naturally tech-savvy and therefore instinctively turn to the smartphone to get by.
Where in fact the opposite is true. Society views a homeless person’s ownership of a smartphone as an unnecessary luxury, but in reality this demographic is heavily dependent on the technology for stability, safety and sanctuary. Phones allow them to keep in touch with support services, case workers, look for jobs or housing and escape from social isolation by networking with those who are in a similar position.
There are an estimated 8,000 homeless people sleeping rough in London, this number has more than doubled over the last five years, and nearly tripled over the last ten. A considerable percentage of London’s homeless are of the millennial generation, they are naturally tech-savvy and therefore instinctively turn to the smartphone to get by.
So with this in mind, your challenge is to create the idea that will alter
DELIVERABLES
SURPRISE US – Within reason! Animation, editorial, interpretive dance...
Submit something that illustrates and communicates your idea. However, a minimum submission of two A3 presentation boards is required (digital submissions are made through the entry uploader)
SURPRISE US – Within reason! Animation, editorial, interpretive dance...
Submit something that illustrates and communicates your idea. However, a minimum submission of two A3 presentation boards is required (digital submissions are made through the entry uploader)
